What is an Online Marketing ROI Calculator?

Formula:
ROI = (Revenue - Marketing Cost) / Marketing Cost × 100

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Explanation:
Marketing ROI helps businesses assess the success of their marketing efforts by comparing the revenue generated to the cost incurred.

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Example:
A company invests ₹100,000 in a marketing campaign and generates ₹300,000 in revenue:
ROI = (₹300,000 - ₹100,000) / ₹100,000 × 100 = 200%
For every ₹1 spent on marketing, the company earned ₹2 in profit.

Formula:
ROI = (Revenue - Ad Spend) / Ad Spend × 100

 

Explanation:
This calculator measures the success of paid digital advertising campaigns, such as Google Ads or Facebook Ads.

 

Example:
A business spends ₹50,000 on Google Ads and generates ₹150,000 in revenue:
ROI = (₹150,000 - ₹50,000) / ₹50,000 × 100 = 200%
The campaign returned ₹2 for every ₹1 spent.

Formula:
ROI = (Revenue - (Ad Cost + Operational Cost)) / (Ad Cost + Operational Cost) × 100

 

Explanation:
E-commerce ROI evaluates the overall profitability of an online store by considering advertising and operational expenses.

 

Example:
An online store spends ₹200,000 on ads and operations to generate ₹500,000 in revenue:
ROI = (₹500,000 - ₹200,000) / ₹200,000 × 100 = 150%
The store earned ₹1.50 for every ₹1 spent.

Formula:
ROI = (Revenue - Social Media Cost) / Social Media Cost × 100

 

Explanation:
This calculator determines the return on investments made in social media campaigns.

 

Example:
A company spends ₹20,000 on social media campaigns and generates ₹60,000 in revenue:
ROI = (₹60,000 - ₹20,000) / ₹20,000 × 100 = 200%
Social media efforts tripled the initial investment.

Formula:
ROI = (Revenue - SEO Cost) / SEO Cost × 100

 

Explanation:
SEO ROI measures the profitability of investments in search engine optimization.

 

Example:
A business invests ₹50,000 in SEO and generates ₹200,000 in organic traffic revenue:
ROI = (₹200,000 - ₹50,000) / ₹50,000 × 100 = 300%
SEO efforts returned three times the investment.

Formula:
ROI = (CLV - CPA) / CPA × 100

 

Explanation:
This calculator evaluates the profitability of acquiring new customers by comparing their lifetime value (CLV) to the cost per acquisition (CPA).

 

Example:
If the Customer Lifetime Value is ₹50,000 and the Cost per Acquisition is ₹10,000:
ROI = (₹50,000 - ₹10,000) / ₹10,000 × 100 = 400%
The business gains ₹4 in value for every ₹1 spent acquiring a customer.